As Design Director, I led the rebrand of Hyperakt's own identity. Team included Pauline Shin, Delaney Weber, Deroy Peraza, Merit Myers, and Joel Arbaje.

We challenged ourselves to update our brand to be more expressive, accessible, and use typefaces designed by historically excluded groups. My favorite elements of the rebrand include the pie references, reverse italic type, and our expressive arrows (that we could use in our client decks & workshops!).

Output included new design principles, typography, colors, icons, illustrations, and photography. See what we created on our brand guide and website.