I led the 360° rebrand and digital experience for Pet Plate with Sagmeister & Walsh (now &Walsh), R/GA, Andy Baker Studio, Henry Hargreaves, Zipeng Zhu, Zach Vitale, Or Type, Francesca del Balzo, Charlotte Omnès, Claudia Domingues, and Eing Opastpongkarn.
We challenged ourselves to update our brand to be grounded in the idea that "dogs are family, so let's humanize them". My favorite elements of the rebrand include the ornate dog illustrations, witty copywriting & photography, and the "panting" logo motion.
